I like to complain. Today I'm moaning about the warp speed changes on the web. It's all changing so fast, and getting faster every day. My hardware and software have undergone dozens of changes. Today's purchase is tomorrow's paperweight. In the 10 years I've been doing web design, I've learned and abandoned more software programs and coding languages than I can count. I get proficient at something and POOF, it's obsolete.
Some small business pundits recommend specializing. That's all very well and good, but what if you choose to specialize in something that becomes obsolete in 6 months? Trying to figure out which of the latest trends to follow and learn, with my admittedly limited brain power, is a task and a half.
Web Future - A New and Constantly Evolving Ball Game, recommends developing an early warning system to keep an eye on trends of the future. But those of us who don't eat, sleep, and breathe business don't have unlimited resources for the "constant attention and intense concentration" required to stay ahead of the trends.
I needed to find ways to ride the crest without becoming totally depleted, without spending 20 hours out of 24 doing research and trend-watching.
Now my morning routine includes hot coffee and a scroll... I slurp and I scroll through my favorite sites to see what's going on. Two of my favorites are the Small Business TrendTracker and Small Business Brief. Why? Because I'm lazy. These sites gather the latest information from all over the web for me. They watch the latest trends, review the latest information, and make it much easier for me to keep track of what's going on without having to do all the legwork myself. And the things I find most useful or interesting, I post on my Small Business Resources Page.
I guess that makes me sort of a 3rd tier trendwatcher, 2nd cousin once removed. That's ok, that's right in my energy level. Even with the help of coffee or tea, I'm no A-Type personality. So I raise my cup to these other trendwatching sites. I and all the other lazy, tired-of-swimming-at-warp-speed entrepreneurs salute you and thank you!