I don't even know how to describe this beverage. Coca-cola is apparently trying to sidle up on the coffee market with their Coke Blak, marketed as "Coke Effervescence With Coffee Essence!
Effective advertising, I have to add, since the only reason I'm sitting here sipping a cold one is because there's this giNORmous billboard right up the street that's been blasting my eyeballs for the last week with this wonderful black/brown/orange eye-candy, with the word COFFEE prominently displayed. Got my attention. And given my recent weirdness with Frappaccino and Coke, I immediately thought "Hey they must be inside my head!" Gotta try that.
I did a search to find out more about the stuff (besides the taste) and of course there's a slick marketing website complete with visuals and music (that unfortunately also grabbed hold of my browser and wouldn't let go... a nasty web trick that I hate ... which is why I'm NOT posting the link here.)
So ... young, slick, dark coffee-generation marketing. But how does it taste?
Not bad. There's kind of an odd aftertaste that I'm having to get used to. But maybe that's because I was subconsciously expecting the taste of coke. It's not quite enough coffee flavor for me, or else the coffee flavor they're using is in competition with the cola. Bean wars.
I think I know what would solve this problem. A splash of milk. Or hey, maybe even better, a splash of khalua. Heh. But on its own I'd probably give the Cola Blak a score of 3 out of 5. Not bad. But not a favorite.
