There was this ad jingle, back in my youth. It went "My dog's better than your dog, my dog's better than yours, my dog's better 'cause he eats KenLRation, my dog's better than yours."
If you never saw or heard this commercial, you just have to imagine it. If you have heard it, I'm sorry in advance, because now that song will be stuck in your head ALL day. And maybe the rest of the week. It's been in my head for two days now, and it WON'T go away.
It all started with coffee. Waking up and realizing I didn't have enough freshly roasted coffee beans to last my morning. I only had enough to jump start my engine. Now, I could have just roasted some, but, well, right out of the roaster ... not so good. Better if they sit overnight and breathe a bit. So I inhaled that smidgy of coffee I was able to make, and then dashed off to the store and the coffee shop for a double shot. Ohmigod, I'm here to tell you - c'mon sing along with me now - my coffee's better than their's is, my coffee's better than theirs, my coffee's better 'cause mine is fresh roasted, my coffee's better than theirs!!!
For a long time now I haven't made a big deal about this with my friends and family, because I was afraid they'd think I was turning into one of those [grimace] coffee snobs. You know the kind, the ones who sash-aaaay into Starbucks and rattle off their order at lightning speed, and then look down their noses at you when you can't figure out what the options are. I really don't want to become a [grimace] coffee snob.
But s'truth. Freshly roasted coffee is so-way-much better. Don't take my word for it. Read these articles: Part 1, and Part 2, written by the great Tonx, all about the selecting your beans, and the issue of freshness. (A list of more articles can be found on this blog post.)
The bad thing about roasting your own - you can't settle for stale coffee, you're completely ruined. So, my next endeavor is to research coffee shops in my area that do roast their own. I'm sure there must be a few. Because the next time I run out of freshly roasted, I won't be going to THAT particular coffee shop again, unless it's to jingle them with "My coffee's better than yours is..." Heheh.